Earlier this week, I came across this “Happiness Machine” video¬† below that Coke produced as part of their “Open Happiness” global campaign. Casey Glass provides a bit more insight on the concept and production of the video over on the Digital Buzz Blog. Earlier this month, I highlighted a video that struggled to crack the […]

It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]

Regardless of how active your nonprofit is with social media, your Website still operates as “home base” for representing your brand online. Whether you’re planning to revamp your site or simply haven’t done much to update in a while, now is the time to take a close look at improving your online presence. As opposed […]