If you haven’t seen it already, check out this brilliant marketing piece from John St. Kudos to @cathycalhoun for the pass along. A mock case study indeed but a great spark to get you thinking about your own internal marketing efforts.

I’m a really nice guy. Seriously. I preface with that tidbit because the subject of this post is not intended to cause any harm. It’s merely a lesson and case study in action. I’m a full believer in search engine optimization (SEO) and will be the first to acknowledge that there are tons of great […]

This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Yesterday, Mashable announced Ford’s plan to unveil the new Ford Explorer via a dedicated Facebook page. Typically, Ford would unveil a new design at the Detroit Auto Show but the team decided to capitalize on an opportunity to make their mark around a product […]

Earlier this week, I came across this “Happiness Machine” video  below that Coke produced as part of their “Open Happiness” global campaign. Casey Glass provides a bit more insight on the concept and production of the video over on the Digital Buzz Blog. Earlier this month, I highlighted a video that struggled to crack the […]

It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]

Regardless of how active your nonprofit is with social media, your Website still operates as “home base” for representing your brand online. Whether you’re planning to revamp your site or simply haven’t done much to update in a while, now is the time to take a close look at improving your online presence. As opposed […]

On the heels of a previous post about government and social media and in light of one of my former jobs as a Naval Officer I thought it would be good to take a look at how the U.S. Navy is currently engaging the social Web. Helena Dobbins from over at Campbell-Ewald (U.S. Navy is […]