If you haven’t seen it already, check out this brilliant marketing piece from John St. Kudos to @cathycalhoun for the pass along. A mock case study indeed but a great spark to get you thinking about your own internal marketing efforts.

I’m a really nice guy. Seriously. I preface with that tidbit because the subject of this post is not intended to cause any harm. It’s merely a lesson and case study in action. I’m a full believer in search engine optimization (SEO) and will be the first to acknowledge that there are tons of great […]

This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Yesterday, Mashable announced Ford’s plan to unveil the new Ford Explorer via a dedicated Facebook page. Typically, Ford would unveil a new design at the Detroit Auto Show but the team decided to capitalize on an opportunity to make their mark around a product […]