In PR world, the notion of storytelling can seem intimidating as it often conveys a very complicated process. What I’ve always loved about storytelling is that at its core, simplicity is what drives the best narratives. The amazing part about humans is that everyone has a story. It may not seem like it on the […]

PHOTO CREDIT:  STEPHANIE BASSOS – iphone shots Wow, what a cool shot, how’d you manage to get that effect?! As a photographer, you always appreciate hearing a reaction like this from a viewer and this post is in no way intended to downplay the importance of technical skill and a “photographer’s eye” for the art […]