There is always a better, more effective or unique way to tell a brand’s story. It’s true. Take Coke as an example. One year ago, Coke stepped out of their comfort zone to reframe the way their audience interacts with their¬†corporate website. A year and many learnings later, the Coke team reported on the progression […]

An energy drink. Dropping a man 24 miles up from space. With the world’s eyes watching.¬†An energy drink. A little over a year ago, Red Bull shook up the content marketing world with its Red Bull Stratos project that revolved around BASE jumper Felix Baumgartner leaping from space to set the record for the longest […]

Two years ago, I had the opportunity to head up to Whidbey Island for the 2nd Annual Content Marketing Retreat. The event (launched and coordinated by my buddy Russell Sparkman) was a great success with plenty of fantastic guest speakers on a myriad of topics. After a year off, Russell is back at it again […]