Great video providing some key insights from GE, Intel, BMW and Goldman Sachs. Reinforcement of key trends around paid media and beyond from the folks behind great content marketing efforts and brand publishing platforms such as Intel IQ, GE Reports. Worthwhile three minute video.
Write the following down and tape it next to your desk: Search = DO Social = BROWSE Are there points for crossover? Absolutely. But it’s not a 1:1 complete intersection at this juncture. What I’m calling attention to here is pure user intent and the customer journey. Too often I see content strategies distill into […]
Suffice it say that most brands these days at least recognize the potential power of content marketing and brand storytelling. That being said, there is still a grand divide between brands that are scratching and clawing to apply the proper approach, targeting, time and resources required to stand out from the content deluge we’re experiencing. […]
Digital Leap 