Halt right there. You’re at a crossroads after a year of implementing your content marketing strategy. The monthly reports are okay but certainly not great (at least in your client’s eyes). Engagement is up and down across the board and lead generation just isn’t making a dent. Time to reconsider this whole content marketing thing, […]
“Billboard ads. We’ve got to do the billboard ads again this year.” Sound like a familiar demand from your communications or marketing director? Don’t get me wrong, there is a time and place for billboard ads as part of a larger integrated marketing campaign. Surround sound brand awareness is always an important driver for pushing […]
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