SEO

It’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top health insurance competitor across town knows this just as well as you do. In fact, your boss may be questioning why […]

Weber Shandwick Seattle’s Chris Sewell hones in on critical writing tips for anyone in the PR industry.

Content marketing strategy guess #1…fail. Content marketing strategy guess #2…fail. Content marketing strategy guess #3… If you want to waste valuable time and resources while taking a shot in the dark at a content marketing plan, then by all means, keep guessing which strategy will work for your clients. But, if you’d rather pinpoint exact […]