This edition of People You Should Know features content marketing guru Russell Sparkman. I first came across Russell’s work when I was heavily involved in the world of organ donation for a past client. While doing some research, I discovered an excellent interactive educational site called The Gift of a Lifetime and learned that Russell, […]
We all love good content. The perfect combination of text, audio and images delivered at the right time to the right audience is something content marketing pros strive for on a daily basis. A huge chunk of campaign planning is typically devoted to developing the overarching storytelling framework and the crucial content that supports that […]
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