Three Keys to Becoming a Successful Digital Strategist

So, you’re a digital strategist. But, what exactly do you do? It’s a question I field at least twice a week and I’ve come to realize that I rarely answer the question in exactly the same way. In short, I help clients achieve online marketing goals by crafting creative social campaigns and managing a variety […]

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Creating the Conditions for Creativity – by @djgraymatter

Earlier this week, good friend Joe Gray (@djgraymatter) posted a video presentation around the topic of organizing a company to foster creativity. As an imperative element within any business culture, creativity is often siloed to titled creatives or a creative team at a company or organization. But how does one go about encouraging ALL team […]

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The Art of Evolved Creativity and Video PSAs

Yesterday, a friend sent me a link to this Brandflakes for Breakfast post about a PSA that reminds us all to treat handicapped people fairly in society. Having helped produce a number of PSAs in my career, I was very impressed with the simple, authentic, moving nature of the spot (not to mention the fantastic […]

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