Good customer service isn’t hard – particularly when you have a great product to back it up. On a recent business trip to NYC, I was able to make a quick pit stop by my favorite clothing store, J. Lindeberg. While my wallet doesn’t always approve of my love for the brand, it’s been a […]

Whether you’re a startup just beginning to build an online community or an established brand with embedded fans and followers, it’s important to remember that vocal customers and potential customers carry an amplified voice online. We all operate in a fluid, fast-paced world where social engagement with customers is now the norm. While this can […]

Most companies and organizations now realize that social media engagement is a time strain. There’s really no good way around it. Strategy takes time. Listening takes time. Blogging takes time. Commenting takes time. Video production takes time. Tweeting takes time (so much that big brands such as Pizza Hut are even dedicating staff to just […]