Yesterday, I had the pleasure of presenting a Webinar for PR Daily. The Q & A was yet another good reminder to me that although the digital needle continues to push ahead, there is still a wide array of fundamental issues and concerns that global businesses and local hospitals alike are working to figure out […]
Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]
Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]
Digital Leap 