Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]

Yup, yup, it’s that time of year where we’re all trying to figure out where we’ve ended up and where we’ll be a year from now. It’s anyone’s guess to a degree but I did want to check in with a couple social media colleagues to have them share their insight. Special thanks to Lee […]

We all know “viral videos” are rarely the result of a a crafted creative plan. It’s not to say that it can’t happen as we see big brands rolling out new videos every week that garner hundreds of thousands of views. The recent Snuggie phenomenon is a perfect example. However, I’ve found that the viral […]