On the heels of my last post, I thought it would be good to follow up with a discussion on why your company or organization may find it valuable to have an active presence on Twitter. As with any social networking tool, it’s of course most important to first define your audience and establish your […]
It’s about time. For the past couple years I’ve been following the ongoing conversation on social media and creating strategies to utilize social media within my own job at Carolyn Grisko & Associates here in Chicago. I love the amazing insight put forth by Lee over at SMUG and Jeremiah over at Web Strategy to name […]