NOTE: This blog also appears on Waggener Edstrom’s Thinkers & Doers blog. Get ready. The giant social networking behemoth known as Facebook has finally stirred from its hibernation in location-based land. A move of this nature by Facebook is undoubtedly always followed by a flurry of activity by communications pros as everyone races to establish […]

Today I had the honor of once again presenting a Webinar on Facebook for PR. With Facebook’s tools and features changing daily, it’s hard to keep on top of everything you can be doing to maximize use of the site as an engagement platform. I’ve embedded the presentation below for some good resource links. In […]

Whether it’s one word, a single link, 140-characters or a full paragraph, status updates have come to signify much more than “what’s happening” in one’s life. As social media marketing continues to flourish as a key channel for connecting with target audiences, the pressure to drive home a message with concise messaging mounts. Whether updates […]