Want to make a digital strategist bang his or her head against a wall for an hour (or two…or three) straight? Ask them to make you a “viral video”… We all know that starting with an end goal of creating a viral video is a lofty, typically unrealistic goal. I’ve tried hard to keep the […]

Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]

Yup, yup, it’s that time of year where we’re all trying to figure out where we’ve ended up and where we’ll be a year from now. It’s anyone’s guess to a degree but I did want to check in with a couple social media colleagues to have them share their insight. Special thanks to Lee […]