There is a lot of buzz right now about social media policies. Does your company need one? Not need one? What factors need to be considered in creating a policy? To start, I’d encourage you to not get hung up on this being just a “social media policy.” Chances are pretty good that your organization […]
We all know “viral videos” are rarely the result of a a crafted creative plan. It’s not to say that it can’t happen as we see big brands rolling out new videos every week that garner hundreds of thousands of views. The recent Snuggie phenomenon is a perfect example. However, I’ve found that the viral […]
This past Wednesday I had the pleasure and honor of joining New York Times health blogger Tara Parker-Pope for a presentation to the Healthcare Public Relations and Marketing Society of Greater New York (HPRMS). In particular, my presentation focused on explaining current online social media trends as they pertain to the healthcare industry. In addition, […]
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