Continuing from my previous post on Jim Tobin’s Social Media is a Cocktail Party, I wanted to address a few other key learnings from various chapters throughout the book. Listening Process Jim rightfully devotes a chapter of his book to outlining the importance of the listening process. You wouldn’t run into a cocktail party yelling […]
Holiday season is upon us. If you’re like me, that means a lot of airline travel (please be kind in ’09 ORD!)…and inevitable delays…and plenty of reading time. Alternatively, it may mean holiday parties and colleague gift exchanges. Whatever the case may be, here’s a great gift idea and resource to get yourself, your boss […]
At this point it is still uncertain as to the ultimate impact our floundering economy will have upon the public relations and marketing world. However, one thing is for certain. The PR/marketing industry has undergone a dynamic shift that requires a new set of skills and a deeper understanding of the power of the Web. […]
Digital Leap 