Something a little light for this Monday morning. We all remember the originial Wassup commercial from Budweiser that debuted in 1999. The commercial was launched during the Internet boom, but it was still during the pre-YouTube era and thus mass viewership was limited to catching the commercial on TV. On Friday, a production group called […]
I came across this post from Mitch Joel about how agencies are adapting to the digital expertise required to compete in today’s world of communications. The list is originally pulled from a release on Business Wire announcing the results of a Sapien-sponsored online survey of 200 Chief Marketing Officers and senior marketing professionals. Some really […]
Digital Leap 