In today’s era of social media advancements, it’s tough to imagine a book about social technologies having much shelf life. With Groundswell, it’s a different story. Authors Charlene Li and Josh Bernoff went way beyond my expectations, taking an in-depth look beyond current technologies into the fundamental transformation that is taking place in how we […]

On the heels of my last post, I thought it would be good to follow up with a discussion on why your company or organization may find it valuable to have an active presence on Twitter. As with any social networking tool, it’s of course most important to first define your audience and establish your […]

It’s not uncommon to see eyes roll and shoulders sag when the topic of SEO (Search Engine Optimization) comes up in conversation. For someone not interested in Internet marketing or social media (there’s a bridge, wait for it), I can see where it would be an intimidating topic. Nonetheless, as more and more companies and […]