Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. A recent report from the Pew Internet Project and an announcement on Mashable reinforce an online trend over the past few years — video is hot. As stated on Mashable: 52% of the American population is watching videos online — that’s 69% of […]

It’s all too often that I come across nonprofits scratching their heads, trying to figure out how to get their feet wet in social media with limited staff and a bare bones marketing budget. Looking for an easy way to communicate your organization’s mission?  Recent statistics have shown that 63% of people are watching online […]

Earlier this year, YouTube stepped up its services by adding a analytical element called YouTube Insight. For any PR person, simple, effective analytics are a dream come true. Luckily, in the world of social media analytics are pretty refined and YouTube Insight helps put a bit more science behind marketing and tailoring online videos. After […]