At this point it is still uncertain as to the ultimate impact our floundering economy will have upon the public relations and marketing world. However, one thing is for certain. The PR/marketing industry has undergone a dynamic shift that requires a new set of skills and a deeper understanding of the power of the Web. […]
From time to time, I’ll come across someone who is still adamantly opposed to personally engaging in social media. “I just don’t get it,” is often the popular reply to my questioning of their lack of involvement. I used to be utterly confused by this response, especially in the PR realm where social media serves […]
About a month ago, I finally had the opportunity to pick up a Flip camera for a client. Yes, jussssst a bit behind. After numerous posts from Lee Aase on the tool, it was time to give it a whirl. I dig it. Advantages? It’s small, compact, shoots decent quality, includes a zoom feature and […]
Digital Leap 