About a month ago, I finally had the opportunity to pick up a Flip camera for a client. Yes, jussssst a bit behind. After numerous posts from Lee Aase on the tool, it was time to give it a whirl. I dig it.
It’s small, compact, shoots decent quality, includes a zoom feature and is incredibly user- friendly. It can also be purchased for around $150 – a pretty great deal. To top it off, the Flip is an all-in-one tool that you can pull out of the box, shoot video and have a spot uploaded to YouTube in five minutes without having to crack open the instructions.
With the good of course comes some bad. The zoom is pretty limited and the Flip struggles to record decent sound unless you or your subject are close to the mic. The Flip is also not made for the shaky hand, but luckily there are small, cheap flexible tripods that work great to keep things steady.
Granted, the Flip is just a tool and we all know tools and technologies change overnight, but how might a PR person put the Flip to use? The ideas are really endless.
Regardless of your client base or industry focus, it’s an affordable tool that any PR pro can utilize to capture footage at events or grab quick interviews (it also has a nice little freeze frame feature to capture photos from your footage). A bit pricier of an approach, but I could also foresee a large company distributing Flips to members of a target audience as part of a video submission contest (perfect for an outdoors or adventure type contest).
Given the rise in attention and popular demand around video, carrying a Flip could also double as an excellent crisis communications tool to deliver a key message from the right personnel in a crunch where alternative channels are limited.
Have you had a chance to try the Flip? How else might you put this tool to use?