One thing I love about the Internet today is the sheer volume of great content floating around. Certainly there is plenty of junk, but ever since reading Groundswell back in 2008 (still one of the best reads for our industry, in my opinion), I’ve been obsessed with analyzing the incredible shift we’re all experiencing from […]
So, you’re a digital strategist. But, what exactly do you do? It’s a question I field at least twice a week and I’ve come to realize that I rarely answer the question in exactly the same way. In short, I help clients achieve online marketing goals by crafting creative social campaigns and managing a variety […]
Whether you’re a startup just beginning to build an online community or an established brand with embedded fans and followers, it’s important to remember that vocal customers and potential customers carry an amplified voice online. We all operate in a fluid, fast-paced world where social engagement with customers is now the norm. While this can […]
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