At this point it is still uncertain as to the ultimate impact our floundering economy will have upon the public relations and marketing world. However, one thing is for certain. The PR/marketing industry has undergone a dynamic shift that requires a new set of skills and a deeper understanding of the power of the Web. […]
Quantity then. Quality now. In the past, communications were structured around a much more static, shotgun approach where traditional media channels such as TV, radio and print were used to deliver messages to as many people as possible. The Web has shifted this model to a much more dynamic, dialogue where our real-time conversations allow […]
Anyone with an interest in social media has by now heard about the blow up over the Motrin Moms commercial. For those that missed the boat, McNeil Consumer Health Care, the maker of Motrin, released a snarky ad that poked fun at Moms who merely use front slings as a fashion statement while positioning Motrin as […]
Digital Leap 