You’ve got a target audience in mind. You know bloggers are important to this audience and to the topic, issue, product or company you’re trying to market. So, HOW exactly do you find the right bloggers to connect with? Time and time again you hear about bloggers complaining about PR people pitching completely irrelevant topics. […]
Earlier this year, YouTube stepped up its services by adding a analytical element called YouTube Insight. For any PR person, simple, effective analytics are a dream come true. Luckily, in the world of social media analytics are pretty refined and YouTube Insight helps put a bit more science behind marketing and tailoring online videos. After […]
This week, Social Media Club announced that it has formed an interim Board of Directors to help chart strategic goals and establish key social media ethics and standards. The purpose of Social Media Club is to share “best practices, establishing ethics and standards, and promoting media literacy with a focus on the emerging discipline of Social […]
Digital Leap 