The social Web took another giant leap forward last week with Facebook’s launch of their real-time search tool. For PR/Marketing peeps, this is big news as the site now provides another conversation and content tracking tool on the world’s largest social network. Status updates, photos, links, notes, videos and pages which you’re a fan of […]

Current trends show that there are now over 19 million users on Twitter, up from 3.4 million last October. Twitter has gained incredible momentum as a key social media platform to say the least. The big question is whether new users are sticking around and using the site or visiting once and not returning after […]

We’re all strapped on time. It’s America. Social media has added another level of learning for all communications professionals. Finding the time to keep on top of every new trend, online strategy and tool can be quite cumbersome. Luckily, there are some amazing bloggers and resources out there to keep you updated. If you’re not […]

Last month, I posted about 8 Emerging Trends in Social Media as defined by digital guru, Steve Rubel. One of those trends identifies the current shift from companies and brands moving beyond open communication with customers to engaging customers and audiences in a collaborative manner. Video stands out as one area of social media that […]

This morning, I had the pleasure of attending the Chicago Business Marketing Association (BMA) roundtable discussion on social media. General seminars like this usually go one of two ways in terms of being very engaging or just more of the same ole, same ole. I knew today would fall under the former category.  Today’s presenter […]