Last year, @stephanieflo contacted me and asked if I would be interested in contributing a post to the3six5 project. If you’re not familiar with the site, it’s an ongoing storytelling project that features a new post from a new person each day of the year. Quite the incredible side project started by @lenkendall and @danielhonigman […]

In case you haven’t noticed, storytelling is a pretty big part of what we do every day in the public relations industry. I’d go so far as to say that storytelling is at the heart of nearly everything I do – and I love it. But in order to be a solid storyteller, you need […]

This past Sunday, I ran into some friendly Red Cross Hero volunteers along the streets in my neighborhood…and downtown…and in other neighborhoods. I must say, the presence was quite impressive. I’ll typically stop to listen to the spiel of anyone on the street as long as they look decent, others aren’t furiously running away and […]

I recently had the opportunity to speak with one of my favorite local storytellers and communications leaders, Hanson Hosein. Between directing the University of Washington’s Master of Communication in Digital Media program, running Media Space, shooting an award winning independent film, and leading Four Peaks – Hanson is one busy man. Huge thanks to Hanson […]

Most PR pros are well versed in the world of PowerPoint. It’s the universal presentation platform that we all love and cherish – to a point. Unfortunately, we’re so grounded in PPT that it often becomes a crutch. New biz pitch? Use PPT. Client deliverable? Use PPT. Internal training? You get the gist. Why do […]

More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]

In PR world, the notion of storytelling can seem intimidating as it often conveys a very complicated process. What I’ve always loved about storytelling is that at its core, simplicity is what drives the best narratives. The amazing part about humans is that everyone has a story. It may not seem like it on the […]