Are Nonprofits Maximizing Use of YouTube Annotations?

More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]

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Storytelling Case Study – Stoop Sitting

In PR world, the notion of storytelling can seem intimidating as it often conveys a very complicated process. What I’ve always loved about storytelling is that at its core, simplicity is what drives the best narratives. The amazing part about humans is that everyone has a story. It may not seem like it on the […]

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Don’t Forget the Story Behind the Story

This post also appears on Waggener Edstrom’s Thinkers & Doers blog. How often have you seen a video that blows you away, then immediately leaves you baffled and questioning – how in the world did they pull that off? It’s unrealistic to go into a campaign expecting to produce a “viral” hit but you do sense […]

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