Clients say it. Your co-workers say it. You utter it to yourself now and again. Whether you’re a seasoned social media vet or just diving in, social media can definitely be a whirlwind to tackle. Heck, just finding a consistent, agreed upon definition of “social media” can be quite the challenge in and of itself. […]

We’ve all heard it. We all know it. Some may have forgotten it. The Grandma Test. It’s a pretty straightforward self-evaluation. Before you say, act, write or do something questionable, ask yourself – “Would Grandma approve?” Well, guess what? The Test still applies. In fact, on the social Web, the Grandma Test applies more than […]

Back in October I did a post outlining the utility behind Facebook pages. Don’t get me wrong, I love Facebook. BUT, today was again another reminder of some consistent frustrations with the site. I spent the afternoon helping out our building mates Imerman Angels with some social media strategy and tips (just FYI, this isn’t […]

2009 will be an interesting year for everyone. It’s hard to say how the current economy will ultimately impact the PR/Marketing world, but now is the time to continue building your professional network. LinkedIn is my “go to” business contact database. As of October 2008, the site reported having more than 30 million users, covering […]

Holiday season is upon us. If you’re like me, that means a lot of airline travel (please be kind in ’09 ORD!)…and inevitable delays…and plenty of reading time. Alternatively, it may mean holiday parties and colleague gift exchanges. Whatever the case may be, here’s a great gift idea and resource to get yourself, your boss […]

In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]

On the heels of my last post, I thought it would be good to follow up with a discussion on why your company or organization may find it valuable to have an active presence on Twitter. As with any social networking tool, it’s of course most important to first define your audience and establish your […]