Trust Agent Learnings

Last week, I finished reading Chris Brogan and Julien Smith’s highly touted book, Trust Agents. We’ve all witnessed the continued adoption of the Web as a crucial communications tool. What continues to lag behind in the PR/Marketing world is thorough understanding of how human communications patterns and relationships translate to the Web. Anyone who majored […]

1

We Have a Facebook Page. Now What?

You’ve done your research and determined that it makes strategic sense for your company or organization to create a Facebook page. You’ve checked out a couple good Facebook business and marketing guides and have the basics in place. But now what? Time and time again, I see Facebook pages created and then left static with […]

1

Keeping Tweeters on Twitter

Current trends show that there are now over 19 million users on Twitter, up from 3.4 million last October. Twitter has gained incredible momentum as a key social media platform to say the least. The big question is whether new users are sticking around and using the site or visiting once and not returning after […]

0