Use The Twitter Grandma Test

We’ve all heard it. We all know it. Some may have forgotten it. The Grandma Test. It’s a pretty straightforward self-evaluation. Before you say, act, write or do something questionable, ask yourself – “Would Grandma approve?” Well, guess what? The Test still applies. In fact, on the social Web, the Grandma Test applies more than […]

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The Facebook Communication Dilemma

Back in October I did a post outlining the utility behind Facebook pages. Don’t get me wrong, I love Facebook. BUT, today was again another reminder of some consistent frustrations with the site. I spent the afternoon helping out our building mates Imerman Angels with some social media strategy and tips (just FYI, this isn’t […]

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Your 6 Step LinkedIn Strategy

2009 will be an interesting year for everyone. It’s hard to say how the current economy will ultimately impact the PR/Marketing world, but now is the time to continue building your professional network. LinkedIn is my “go to” business contact database. As of October 2008, the site reported having more than 30 million users, covering […]

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