TargetAudience

Halt right there. You’re at a crossroads after a year of implementing your content marketing strategy. The monthly reports are okay but certainly not great (at least in your client’s eyes). Engagement is up and down across the board and lead generation just isn’t making a dent. Time to reconsider this whole content marketing thing, […]

Effective public relations and marketing stems from understanding human psychology. We spend hours, days, months brainstorming unique campaigns and strategies to mobilize people and prompt action based on perception of an audience’s past and future thinking and behavior. We’re also big idea people. With any new client or project, there is a natural tendency to […]

Read – We all read online. It’s a given. Join – Most of us are part of some social network. You have heard of Facebook, no? Collect – A good number of people bookmark, rate and vote online. CRITIQUE – Eeek! I see you shuddering. Let’s face reality. Far fewer of us actually comment, post […]

NOTE: Post also appears on Waggener Edstrom’s Thinkers & Doers blog. I’m a big fan of YouTube Insight. As with most content published via social media, there is always a degree of trial and error – especially when it comes to video. It’s the reason so few videos ever actually do achieve “viral” status. Nonetheless, […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. You’ve spent endless hours researching your target audience. Your campaign objectives are in place and you’ve pieced together a fine-tuned strategy and supporting tactics to make your public relations campaign a glowing success. It’s time to kick things into action, except you realize […]

Whether it’s one word, a single link, 140-characters or a full paragraph, status updates have come to signify much more than “what’s happening” in one’s life. As social media marketing continues to flourish as a key channel for connecting with target audiences, the pressure to drive home a message with concise messaging mounts. Whether updates […]

I’m a PR/marketing guy. Sure, I’ve dabbled in some advertising for various clients, but I’m certainly not handling media buying or million dollar ad budgets. That’s why I’ve found good value in utilizing Facebook ads. Now, I fully realize that Facebook ads remain a work in progress and that the high degree of targeting can […]