Halt right there. You’re at a crossroads after a year of implementing your content marketing strategy. The monthly reports are okay but certainly not great (at least in your client’s eyes). Engagement is up and down across the board and lead generation just isn’t making a dent. Time to reconsider this whole content marketing thing, […]
Effective public relations and marketing stems from understanding human psychology. We spend hours, days, months brainstorming unique campaigns and strategies to mobilize people and prompt action based on perception of an audience’s past and future thinking and behavior. We’re also big idea people. With any new client or project, there is a natural tendency to […]
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