Transforming Video Spectators Into Creators

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. A recent report from the Pew Internet Project and an announcement on Mashable reinforce an online trend over the past few years — video is hot. As stated on Mashable: 52% of the American population is watching videos online — that’s 69% of […]

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Healthcare and Social Media – Online Trends & Strategy

This past Wednesday I had the pleasure and honor of joining New York Times health blogger Tara Parker-Pope for a presentation to the Healthcare Public Relations and Marketing Society of Greater New York (HPRMS). In particular, my presentation focused on explaining current online social media trends as they pertain to the healthcare industry. In addition, […]

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What’s Your 2009 Social Media Tool of Choice?

Here we are, 2009 and an exciting year ahead. Before we jump in on what your social media future holds, let’s take a quick look at where things stand with respect to social networking site traffic. Last week, TechCrunch posted about the Top Social Media Sites of 2008. Not surprisingly, Facebook, MySpace, Flickr and WordPress […]

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