You recently heard about Twitter. After some encouragement from a friend or co-worker you opted to hop over and sign up. You poked around the Web and found some ideas for setting up your profile. You made your first tweet and discovered that it’s as easy as it looks. You now haven’t logged into your […]

You’ve got a client that is hyped up about utilizing social media. Your instinct is telling you that you also think the client’s project could benefit from engaging in social media and building an online community. As I’ve harped repeatedly here, the key first step is to take a bird’s eye view and assess the […]