Live Event Tweeting – Is It Worth It?

I’m torn. I appreciate and understand the value of live tweeting events and conferences, but I bring to question the overall value at stake. Don’t get me wrong, I think there is incredible value to incorporating tweets around large national events such as the Inauguration where millions of people are looking for a channel to […]

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Use The Twitter Grandma Test

We’ve all heard it. We all know it. Some may have forgotten it. The Grandma Test. It’s a pretty straightforward self-evaluation. Before you say, act, write or do something questionable, ask yourself – “Would Grandma approve?” Well, guess what? The Test still applies. In fact, on the social Web, the Grandma Test applies more than […]

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BlogWell Learnings Part 2

As a follow up to my previous post on the Chicago BlogWell conference, here’s a quick take on some additional learnings from presentations by Sharpie and Molson. Sharpie From an outside perspective, it doesn’t seem that there would be much of a role in utilizing social media to push a product such as Sharpie pens, […]

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