Quantity then. Quality now. In the past, communications were structured around a much more static, shotgun approach where traditional media channels such as TV, radio and print were used to deliver messages to as many people as possible. The Web has shifted this model to a much more dynamic, dialogue where our real-time conversations allow […]
Anyone with an interest in social media has by now heard about the blow up over the Motrin Moms commercial. For those that missed the boat, McNeil Consumer Health Care, the maker of Motrin, released a snarky ad that poked fun at Moms who merely use front slings as a fashion statement while positioning Motrin as […]
To be expected, but wow, when did that happen? Last week, Jeremiah Owyang over at Web Strategist posted some new social technographics data from a recent study by Forrester Research. I previously posted about Forrester and the great work they do in analyzing social media user demographics with my assessment of Groundswell Part 1 and […]
Digital Leap 