Profile Pics – Your New Key Messaging Property

Making creative use of profile photo space on blogs, Twitter, Facebook and other social media channels is nothing new. It’s just become a bit more advanced. Human beings thrive on visual association (I assure you that the hot spot on nearly all Match.com profiles is not the “Interests” category). It’s natural. We look at a […]

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Let Pathos Drive Your Digital Storytelling

Pathos. Sure, it may be a word that you haven’t thought about since half hearing it uttered by a droning professor during a random communications class back in college. But, as communications professionals, “pathos” or the art of emotional appeal, is something we all embrace as a core function of our job. Whether drafting a press release, brainstorming […]

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Ford Facebook Reveal Day = Smart Digital Launch

This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Yesterday, Mashable announced Ford’s plan to unveil the new Ford Explorer via a dedicated Facebook page. Typically, Ford would unveil a new design at the Detroit Auto Show but the team decided to capitalize on an opportunity to make their mark around a product […]

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