Getting to the “Soul” of a Story – Four Great Examples

In case you haven’t noticed, storytelling is a pretty big part of what we do every day in the public relations industry. I’d go so far as to say that storytelling is at the heart of nearly everything I do – and I love it. But in order to be a solid storyteller, you need […]

2

Old Spice Another Proof Point for Capturing Production

We all love good content. The perfect combination of text, audio and images delivered at the right time to the right audience is something content marketing pros strive for on a daily basis. A huge chunk of campaign planning is typically devoted to developing the overarching storytelling framework and the crucial content that supports that […]

0

Are Nonprofits Maximizing Use of YouTube Annotations?

More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]

1