Anyone with an interest in social media has by now heard about the blow up over the Motrin Moms commercial. For those that missed the boat, McNeil Consumer Health Care, the maker of Motrin, released a snarky ad that poked fun at Moms who merely use front slings as a fashion statement while positioning Motrin as […]
It’s all too often that I come across nonprofits scratching their heads, trying to figure out how to get their feet wet in social media with limited staff and a bare bones marketing budget. Looking for an easy way to communicate your organization’s mission? Recent statistics have shown that 63% of people are watching online […]
In case you’ve been hiding under a rock, I’m here to inform you that online brand monitoring and management has reached an all time high. You’re no longer safe just soaking up and protecting a series of URLs for an existing or potential website. These days, you need to be proactive to ensure your brand isn’t […]
Digital Leap 