YouTube is the New MTV

In poking around YouTube this week I was wondering what search terms people are most frequently looking up when visiting the site. I honestly thought there would be more out there and that it would be easier to find. A bit of digging landed me on the Data Hub website where I was able to […]

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Social Media and the Organ/Tissue Donation Community

Some of you may or may not be familiar with my work as Campaign Manager for Donate Life Illinois on behalf of Gift of Hope Organ & Tissue Donor Network. I won’t tread into client work here, but I do love working with them and the donation community at large.  This past weekend, I had […]

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Groundswell Learnings – Part 2

In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]

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