I attended a PRSA workshop here in Chicago a couple weeks ago that focused on managing online reputation. Of great value at the event was a handout provided by Weber Shandwick that outlined 15 Realities & 15 Rules for managing your online reputation. Weber Shandwick had commissioned the Economist Intelligence Unit to conduct a worldwide […]
You’ve got a goal in mind. A mission in life. A fiery passion to create change and have a real impact upon the world. You’ve filed the paperwork, settled on a plan and now it’s time to get busy with your brand new nonprofit. Grants and budgets may be down but technology and the Web […]
Online research and analysis is often one of the first steps taken when working with a new client or your own company to start integrating social media into a communications plan. Depending on your focus, you likely have a determined set of keywords and phrases relevant to your company, competition and the industry that you’ll […]
Digital Leap 