How Much Time Does Social Media Take?

A lot. That’s what companies are discovering as they continue to adjust to the changing digital landscape. Proper social media management is much more than just publishing a blog post or checking a Facebook page once in a while. It’s a relationship building process. It takes time. Beth Kanter did a great post in early […]

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Powered by The People

User-generated content usually goes one of two ways in the eyes of a company or brand manager. It’s either perceived as scary and unwanted due to a lack of message control or embraced and encouraged as an opportunity to extend the reach of a message through third party credibility. We’ve obviously been experiencing a dynamic […]

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What’s The Deal With Facebook Pages?

Last month, I came across a post from Mari Smith about best practices for initiating a Facebook page. Facebook pages were initiated to provide a space for companies, nonprofits, products, brands, groups, public figures, etc. to have a presence on Facebook and provide a mode of interaction with supporters. Despite the increasing popularity of pages, […]

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