Earlier this year I made the jump from agency world to take an in-house position with Clipper Vacations to hone in on pursuing travel marketing full-time. In the past, I had the pleasure of working with clients such as the Illinois Office of Tourism, Washington State Parks and the Gates Foundation Visitor Center. I loved the […]
Write the following down and tape it next to your desk: Search = DO Social = BROWSE Are there points for crossover? Absolutely. But it’s not a 1:1 complete intersection at this juncture. What I’m calling attention to here is pure user intent and the customer journey. Too often I see content strategies distill into […]
Suffice it say that most brands these days at least recognize the potential power of content marketing and brand storytelling. That being said, there is still a grand divide between brands that are scratching and clawing to apply the proper approach, targeting, time and resources required to stand out from the content deluge we’re experiencing. […]
Digital Leap 