We’re one month deep into 2014. Client budgets are back in action and strategies are being finalized for the year ahead. Following some much needed tech detox over the holidays, I finally had the chance to sink into some good reads with Joe Pulizzi’s Epic Content Marketing and Jay Baer’s Youtility. I’ve always enjoyed staying […]

There is always a better, more effective or unique way to tell a brand’s story. It’s true. Take Coke as an example. One year ago, Coke stepped out of their comfort zone to reframe the way their audience interacts with their┬ácorporate website. A year and many learnings later, the Coke team reported on the progression […]

Let’s be honest. Brands have been strategically publishing content and using blogs as core tactical marketing tools for quite a few years now. So, what exactly has changed as “brand publishing” models have come to dominate the focus of digital marketers in the past couple years? Like any good marketing strategy, the proof points have […]