Ready for the secret sauce? Structure your blog posts as numerical learning guides. There, I said it. Why? We’re human. We have minimal attention span online. We love being able to learn by recalling bits and pieces of information that we quickly absorb amidst our hundreds of clicks each day. So, make it easy for […]

Routines. As a social media consultant, it’s extremely easy to get sucked into routines. It’s something I’m overly conscious about as I work hard to approach each new project with fresh perspective – a brand new creative whiteboard. Creativity can be quite difficult based on the risk tolerance of your client, budget and a slew […]

Next to relationship building and networking, one aspect of social media that I greatly appreciate is the way that it helps facilitate content creation regardless of skill level. Whether we’re talking about blogging platforms, social networks, photo or video sharing sites, the foundation for hosting and distributing content has been the anchor to engaging millions […]