Ready for the secret sauce? Structure your blog posts as numerical learning guides. There, I said it. Why? We’re human. We have minimal attention span online. We love being able to learn by recalling bits and pieces of information that we quickly absorb amidst our hundreds of clicks each day. So, make it easy for […]

Routines. As a social media consultant, it’s extremely easy to get sucked into routines. It’s something I’m overly conscious about as I work hard to approach each new project with fresh perspective – a brand new creative whiteboard. Creativity can be quite difficult based on the risk tolerance of your client, budget and a slew […]

Next to relationship building and networking, one aspect of social media that I greatly appreciate is the way that it helps facilitate content creation regardless of skill level. Whether we’re talking about blogging platforms, social networks, photo or video sharing sites, the foundation for hosting and distributing content has been the anchor to engaging millions […]

It’s been too long since my last People You Should Know feature. I’ve been meeting a lot of great people lately and one of those happens to be Sonny Gill. Currently residing in Virginia Beach, Sonny shares my love for all things social media. He started blogging back in December 2007 and shares great insight […]

As a follow up to my previous post on the Chicago BlogWell conference, here’s a quick take on some additional learnings from presentations by Sharpie and Molson. Sharpie From an outside perspective, it doesn’t seem that there would be much of a role in utilizing social media to push a product such as Sharpie pens, […]

Last week I had the pleasure of joining a couple hundred social media, marketing and business colleagues at the BlogWell conference in Chicago. Sponsored by GasPedal and the Blog Council, the purpose of the conference was to pack eight excellent large corporation social media case studies into one afternoon. Too much good stuff for one […]

About a year ago, I had the pleasure of “e-meeting” fellow blogger Lee Aase, author of Social Media University Global (SMUG). You may have noticed that I frequently link to Lee and for good reason – there’s a wealth of social media knowledge residing at SMUG. A fierce winter storm prevented our in-person meeting last […]