Ready for the secret sauce? Structure your blog posts as numerical learning guides. There, I said it. Why? We’re human. We have minimal attention span online. We love being able to learn by recalling bits and pieces of information that we quickly absorb amidst our hundreds of clicks each day. So, make it easy for […]

A few weeks ago, Ragan Communications launched a new portal specific for health care communications professionals. The site is starting to pick up traction and is a great resource chock-full of useful tips and insight for comms/marketing professionals across the health care industry. As I have a deep background in health care digital marketing and […]

Advocacy = Time…and more time…and more… Right?? Wrong. The word “advocacy” may seem intimidating to some, signifying a deep commitment and hours upon hours of effort to generate long-term influence. Yes, in many cases this is true; however, the social Web has opened up a world of options that enables each and every one of […]

NOTE: This post also appear’s on Waggener Edstrom’s Thinkers & Doers blog. Let’s face it. In the blogosphere, you’re either a spectator, critic or a creator. To put the spectator or critic categories into a visual format, consider the following. Would you rather be: A) A Statistic… OR B) A Connector… The answer is easy […]

We all like Web traffic. It’s a version of digital currency and makes us feel valued when we see that the content we produce is of importance to others. But, how does one go about increasing traffic? One part to that answer is S-E-O. Search Engine Optimization (SEO) can be tricky. Or at least made […]

Apologies, I’ve been out and about lately. Alright, I’m not going to lie, I was sitting my tail on a sunny beach in Maui all last week for a friend’s wedding. And ignoring any technological connections back to the mainland. Yes, it felt good and I feel lucky. Alas, I’m back in sunny, blistering hot […]

Ahhh, where does the time go? Social Media Snippets is now officially a year old and quite a year it has been. If I had to sum up this blog’s two main contributions to the social Web in the past year, it would have to be Barack and Twitter. I had no idea there would […]