Ready for the secret sauce? Structure your blog posts as numerical learning guides. There, I said it. Why? We’re human. We have minimal attention span online. We love being able to learn by recalling bits and pieces of information that we quickly absorb amidst our hundreds of clicks each day. So, make it easy for […]
A few weeks ago, Ragan Communications launched a new portal specific for health care communications professionals. The site is starting to pick up traction and is a great resource chock-full of useful tips and insight for comms/marketing professionals across the health care industry. As I have a deep background in health care digital marketing and […]
Advocacy = Time…and more time…and more… Right?? Wrong. The word “advocacy” may seem intimidating to some, signifying a deep commitment and hours upon hours of effort to generate long-term influence. Yes, in many cases this is true; however, the social Web has opened up a world of options that enables each and every one of […]
Digital Leap 