Earlier this week, good friend Joe Gray (@djgraymatter) posted a video presentation around the topic of organizing a company to foster creativity. As an imperative element within any business culture, creativity is often siloed to titled creatives or a creative team at a company or organization. But how does one go about encouraging ALL team […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Creativity. In the communications industry, “creativity” carries a wide array of meaning and interpretation. All too often, the word is aligned with designers and marketing specialists who are responsible for creating a fancy brand or dreaming up a viral PR/ad campaign. Dangerous. For […]