Profile Pics – Your New Key Messaging Property

Making creative use of profile photo space on blogs, Twitter, Facebook and other social media channels is nothing new. It’s just become a bit more advanced. Human beings thrive on visual association (I assure you that the hot spot on nearly all Match.com profiles is not the “Interests” category). It’s natural. We look at a […]

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A Creative Lesson In Patience

The world of communications demands patience. Whether you’re a strategist, designer, videographer, measurement or media relations guru, we all face situations every day that demand patience. Maybe your design ideas aren’t quite in synch with your client’s vision. A much anticipated video is requiring more edit time than planned or you have a jittery feeling […]

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Encourage Action to Shape Communications Process

Process. It’s a word we’ve all come to both love and hate. On the one hand, process organizes resources, drives efficiencies and keeps messaging consistent. On the other hand, process can cause routine and stifle creativity. When things aren’t working, there is no worse reason to keep forcing a process simply because “it’s the way […]

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