CHALLENGE – You need to motivate 100 people to take action online. You have boiled your strategy down to the following two options: 1. Identify 1,000 people to connect with individually in the hopes that 100 of these will take your desired course of action. 2. Identify 15 key issue influencers to help leverage your […]
This morning, I had the pleasure of attending the Chicago Business Marketing Association (BMA) roundtable discussion on social media. General seminars like this usually go one of two ways in terms of being very engaging or just more of the same ole, same ole. I knew today would fall under the former category. Today’s presenter […]
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