You’ve got a client that is hyped up about utilizing social media. Your instinct is telling you that you also think the client’s project could benefit from engaging in social media and building an online community. As I’ve harped repeatedly here, the key first step is to take a bird’s eye view and assess the […]
An article in this week’s issue of PRWeek talks about MySpace’s redesign and their shift in focus to draw in more users over the age of 30. First, kudos to MySpace for tackling the redesign by applying feedback from its users. Obviously a logical step, but I’m always curious about whether MySpace is over its heyday and […]
Digital Leap 